Innovation? With two eggs.
Hello Inventor:
In Mercadona, in the simplest way possible, they have decided to offer two fried eggs in a plastic pack which is being talked about more than the defeat of the Spanish soccer team.
As far as I have been able to read, the debate has taken 3 paths:
1. Committed to the environment: For a large number of people, Mercadona's proposal is unacceptable. It is not justified for a product with so little added value to generate such a level of waste while increasing the carbon footprint due to the logistics it represents...
2. Critics of modern society and technology: Another group, and not a small one, has expressed its disagreement with new social trends. Pointing out technology as a machine that turns younger individuals into an incapable species.
3. Committed to profitability: The third group is clear, if a niche of customers interested in this product has been discovered, why not offer it?
Of course. I will get wet! and I will leave you my opinion.
I believe that there is a common denominator in the three currents.
Everyone has their opinion on the problem but no one proposes solutions.
That is the worst pandemic in our society.
That's why I love working with INVENTORS
I see the pair of eggs as a very practical prototype to validate whether or not there is interest on the part of clients.
It is a very serious and unfortunately common error to think that: the greater the complexity, the more innovative the product is and therefore, the more opportunities for success it has.
Decaffeinating the invention to prototype thinking about demonstrating the essential, is one of the exercises that our clients value most.
However! It is true that reducing environmental impact is a key point in this product. Far from being a problem, it is an opportunity to design and propose innovative solutions.
Solutions that can go, for example, through a machine where the user can enter the egg containers and others from the same line. Receive an award for this that translates into more business opportunities within the same market, while improving the reputation of the brand.
As a good inventor that you are, I'm sure that you can think of other initiatives... that's why I'm delighted that you are part of the Let's Prototype community of inventors.
Don't forget that I am at your disposal to study your invention and evaluate options to work together.
Remember... With these tips, I don't intend to sell you anything.
I am only fulfilling my commitment to support our community of inventors. Of which you are part.
Warm regards
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Business Director - Inventors' Advisor at Let´s Prototype
Erick Remedios has been involved in entrepreneurship, private investment, and the launch of innovative projects for over a decade. He began his career at Business In Fact, S.A.—a private investor network specializing in high-risk investments—where he rose to the position of Managing Director, participating in more than 40 investment deals and advising early-stage entrepreneurs and investors. Since 2012, he has participated in investment forums, served as an advisor and board member, and engaged in teaching and outreach activities at universities such as the University of Seville, Málaga, Cádiz, Granada, Pablo de Olavide, Huelva, Almería, and Jaén, as well as at business schools like IT Aérea Business School (where he leads the Business Model Design module) and ENyD. Throughout his career, he has advised startups and companies such as Baby Radio, Neurobia Research, HitsBook, Bit Credit, Tu Fábrica de Eventos, and Graffos, among others. He currently leads Let’s Prototype’s international expansion in the United States and guides companies and inventors through the design, prototyping, and industrialization of innovative products (hardware and software), as well as commercialization and licensing strategies.
Latest posts by Erick Remedios (see all)
- Decaffeinated Electronic Device Trends - August 26, 2026
- Trends in Patents, Utility Models, and Innovation in Spain - June 12, 2026
- Utility Patent Trends in the United States - May 28, 2026