How to create a product to sell?

Do you believe that Mr. Jobs created a new market need to succeed with his new product in the market?

Absolutely NOT 

Users already had and expressed the following needs through their behavior: 

• Listening to music while on the move.
• Having the widest variety of music.
• Always listening to the music they felt like at the moment.

Let’s remember that before the iPod was invented, we had portable radios with headphones that allowed us to listen to content while on the move, but without the ability to choose what we really wanted to hear.

To give us more freedom, inventions like the famous Walkman appeared, allowing us to listen to our own music, albeit with a limited cassette in time and dimensions that made it cumbersome to carry too many options. Battery autonomy was another of the drawbacks or challenges to overcome. This product won our hearts so much that there are still replicas of its original shapes that are successfully marketed today. View product on Amazon

In order to provide us with more freedom, the Discman emerged, a device that became a part of our lives, with better battery autonomy and greater freedom to choose our music, thanks to the capacity of CDs. They became an inseparable part of certain generations. So much so that even today, almost appealing to the emotions of those who enjoyed them, they continue to be sold on platforms.

Seriously, do you still believe that Mr. Jobs created the need in order to create a new product?

The iPod, as an innovative invention, was a true revolution. Its ergonomic and compact design made it easy to use and carry, and its ability to play mp3 files multiplied the number of songs we could have on our devices. For the first time, we could choose any song from the cloud and purchase it whenever and wherever we wanted; we could connect the device to any amplifier and take our favorite music with us everywhere.

No more and no less than the same needs they had seen before; Andreas Pavel (inventor of the Walkman) and the designers of new technological products from Sony, who are credited with the creation of the Discman.

Jobs combined the most up-to-date ingredients of technology to address a need that was more than evident in the market in a different way.

Therefore, inventors, entrepreneurs: accept the reality that you will NOT be able to create a new need in the market to embark on your venture. Your mission is to identify market needs, and then design and manufacture new products to sell.

The theory or methods for creating new needs do not work; it is unrealistic and a flawed way to approach the strategy for creating a new product to sell..

Is it better to copy an existing product or to create a new product to sell?

Other very significant results in my online search for identifying useful methods to create a product to sell, referred to the numerous tools for comparing products and their sales trends through Amazon, AliExpress, and other leading marketplaces or platforms in product sales.

The promotion of these tools is accompanied by hundreds of options to train in their use and learn how to make decisions about product selection that, according to their creators, will lead you to success.

In my humble opinion, training is very useful, and information and data are even more so. Therefore, with these experts teaching us to identify and use tools to compare the best-selling products on Amazon, I agree 50%.

Allow me to explain.

The analysis of the sales trend of a product, its evolution, alternatives, and leading brands in sales is crucial information when making a decision to choose a product to sell.

But remember, it's not the same to choose a product to sell that is already being manufactured in China, as it is to create a new product to sell.

Is it better to choose a product to sell or to create a new invention? 

Appealing once again to common sense, let's evaluate the advantages and disadvantages of copying or creating a new product.

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HOW TO FIND A NEW OPPORTUNITY OR PRODUCT TO SELL?

We always talk about finding unmet needs in the market to come up with and create a new product to sell. The truth is, to discover those points of dissatisfaction, the product selling platforms themselves are a great source of information.

According to our experience as a product design company, invention factory, modifying products, and collaborating with patent attorneys, we identify some ways or methods that can help us identify business opportunities.

3 Tips for Creating Useful New Products to Sell.

1. Dissatisfaction by default in the market.

It is one of the most common opportunities for product improvement among the individual inventors we have worked with. In most cases, they start by comparing the best-selling products on Amazon, analyzing competing products and the brands that stand out the most in the markets.

Once the trends have been identified and the sales data of the product has been studied, a qualitative analysis of customer opinions about these products is conducted on the main product sales platforms.

The most common complaints are identified, and the causes are studied. This type of analysis often leads to the product design process and manufacturing a functional prototype that includes substantial improvements to address the main unfavorable opinions. In turn, these improvements become new utility patents, providing exclusive protection to the inventor for 20 years, design registrations to protect the aesthetic modifications of the product, and the activation of new business models, such as patent sales or negotiations with interested parties regarding the exploitation of patents.

2. Dissatisfaction due to excess.

Based on the same quantitative analysis and subsequently qualitative analysis of the growth product trends in demand on the main platforms, the aim is to identify complaints or dissatisfaction regarding price. Price dissatisfaction often arises because the user feels that their problem, need, or aspiration to be resolved is not severe or relevant enough to justify the amount associated with the product price. In this case, inventors, rather than transforming a product to add improvements, focus on redesigning a product to exclude functionalities, simplifying the product, and turning it into a specific solution for the concrete problem that customers value. Inventors often fall into what we have colloquially termed internally as the “POYAQUE” theory 🙂 “Since we are at it, let’s add a feature, since we are at it, let’s add another feature”...

This type of behavior in the product creation process can be counterproductive, and if not corrected, it will hit the market as an uncompetitive product, representing a good opportunity for other entrepreneurs or inventors in the processes of creating a product to sell. In summary, when dissatisfaction arises from excess features offered by a product, the goal is to simplify and iterate on the way the main problem is addressed to arrive at

3. Democratization of new technologies or products in the market.

The democratization or popularization of new products in the market often represents an opportunity for design and creation of complementary new products. Complementary products are those that facilitate the use of a specific product. In their value proposition, they often convey greater ergonomics in use, protection

A clear example of innovative products that arise from other technologies or products that achieve success is mobile phone cases and their accessories.

At Let´s Prototype, we manufacture an average of 10 innovative products for mobile phones, ideas from individual inventors who are clear about the need to differentiate themselves, register new designs, and launch their own products to the market.

To cite another example of a complementary invention, the popularization of electric vehicles has allowed some inventors to devise and patent solutions to prevent failures in their charging cables, while also making their deployment and retrieval more convenient. Prototypes that have been designed and manufactured in our invention manufacturing lab. Similarly, other inventors launched a product capable of locking and unlocking designated charging spaces for these vehicles, preventing fraudulent parking in them.

TWO TIPS FOR CREATING A PRODUCT TO SELL.

You don't have to be a genius to create an innovative product and sell it in the market.

Far from needing incalculable technological skills, the primary tool for successfully launching a product to the market is observation. Therefore, instead of seeing barriers in the process of designing and creating a new product, you should train your skills to study user behavior and thus draw inspiration from product improvement options that, in turn, represent a clear business opportunity.

Secondly, I am sure that by now you are clear that if you want to successfully sell a product in the market, it’s not about spending time trying to sell a product without investing. While the path of creating a product to sell may be longer and more costly than copying a product to sell it on Amazon, in the long run, it