Innovation? With two eggs.

Hello Inventor:

In Mercadona, in the simplest way possible, they have decided to offer two fried eggs in a plastic pack which is being talked about more than the defeat of the Spanish soccer team.

As far as I have been able to read, the debate has taken 3 paths:
 
1. Committed to the environment: For a large number of people, Mercadona's proposal is unacceptable. It is not justified for a product with so little added value to generate such a level of waste while increasing the carbon footprint due to the logistics it represents...
 
2. Critics of modern society and technology: Another group, and not a small one, has expressed its disagreement with new social trends. Pointing out technology as a machine that turns younger individuals into an incapable species.
 
3. Committed to profitability: The third group is clear, if a niche of customers interested in this product has been discovered, why not offer it? 
 
Of course. I will get wet! and I will leave you my opinion.
 
I believe that there is a common denominator in the three currents. 
 
Everyone has their opinion on the problem but no one proposes solutions. 
That is the worst pandemic in our society.
That's why I love working with INVENTORS
 
I see the pair of eggs as a very practical prototype to validate whether or not there is interest on the part of clients.
 
It is a very serious and unfortunately common error to think that: the greater the complexity, the more innovative the product is and therefore, the more opportunities for success it has.
 
Decaffeinating the invention to prototype thinking about demonstrating the essential, is one of the exercises that our clients value most.
 
However! It is true that reducing environmental impact is a key point in this product. Far from being a problem, it is an opportunity to design and propose innovative solutions.
 
Solutions that can go, for example, through a machine where the user can enter the egg containers and others from the same line. Receive an award for this that translates into more business opportunities within the same market, while improving the reputation of the brand.
 
As a good inventor that you are, I'm sure that you can think of other initiatives... that's why I'm delighted that you are part of the Let's Prototype community of inventors.
 
Don't forget that I am at your disposal to study your invention and evaluate options to work together.
 
Remember... With these tips, I don't intend to sell you anything. 
 
I am only fulfilling my commitment to support our community of inventors. Of which you are part.
 
Warm regards
 

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