Create New Products from Amazon Reviews

Create new products with high innovation content is a priority for entrepreneurs and inventors worldwide. The opportunity exploration cycle is an intense job that we often overlook due to excessive love for the idea. This sentiment can undermine the practical vision we, as inventors, need when focusing innovation on useful elements that address a need.

In the previous post, you can access the 5 most common techniques to create inventions of the future that do not exist. Additionally, you can read about some examples of successful products derived from the application of these innovation techniques.

Sources of inspiration for creating new products:

  • Identifying unresolved issues.

  • Identifying issues solved by excess.

  • Demographic transformations.

  • Emergence of new technologies.

  • Reviews as a source of inspiration.

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Tools for creating new products and selling on the Internet:

Amazon is one of the most popular and successful selling platforms worldwide. The high concentration of new products on Amazon has both negative and very positive aspects when it comes to creating new products.

Negative aspects of selling products on Amazon:

  • Large number of sellers and variety of products.
  • Users will be able to compare features and prices of products in just a few minutes. 
  • Difficulty using the platform and managing the store within Amazon. 
  • Difficulty in getting products well-positioned and visible. 
  • Other sellers and manufacturers coexisting on Amazon may copy your product.


Positive aspects of selling products on Amazon:

  • A large number of customers ready to make immediate purchases on the platform. 
  • Leading platform for product search among internet users. 
  • Guaranteed secure payment for each sales transaction.
  • Immediate access to a large market.
  • Possibility of inspiration to create innovative products.

Steps to create new products with high chances of success.

¡Just as you read it! Having the majority of innovative products showcased on a single platform that allows customers to evaluate their user experiences with these innovative products becomes a powerful source of inspiration for inventors.

  • Identifying best-selling products on Amazon.
  • Studying the reviews of the best-selling products on Amazon.
  • Classify the problems identified by buyers on Amazon and exposed through reviews. 
  • Defining potential improvements in existing and successful products on Amazon.
  • Analyzing the technical feasibility of applicable improvements on successful products from Amazon.
  • Design and manufacture functional prototypes integrating the defined improvements.
  • Manufacture commercial pre-series to test innovative products commercially.
  • Industrialize the products to improve sales margin on Amazon.

What are the best-selling products on Amazon?

To find out which products are best-selling on Amazon, you can use the tool Helium 10. It's a website that also offers a Google Chrome extension, allowing you to access all sales data of products on Amazon.

The steps to use Helium 10 are very simple:

  1. Open the Helium 10 website.
  2. Create an account with your personal details. 
  3. Log in and choose one of the payment plans. 
  4. Open Google Chrome and explore extensions to find Helium 10.
  5. Install the extension with just two clicks. 

Once you have Helium 10 tool properly installed, you can open your Amazon profile. From this point, you can use the Helium 10 sales analysis tool.

In the usage menu, you can choose the Helium 10 Cerebro function. With this tool, you can enter Amazon product ASINs to access their sales data, similar products, sales comparisons, search trends, and purchase volumes of new products on Amazon.

crear nuevos productos Helium 10
Helium 10 | Robot Amazon

Once you identify the best-selling products on Amazon, you can access their reviews and product ratings directly on the Marketplace. It's important not to rely solely on isolated comments, as competitors sometimes leave negative reviews as a common practice.

When a product on Amazon has a clear deficiency or improvement opportunity, you'll notice a clear and repetitive pattern in user reviews. This analysis will help you define innovation strategies that could improve existing products which, despite their flaws, maintain high sales volumes, presenting significant business potential for inventors if such improvements are implemented.

An example of an invention that can be clearly improved is the magnetic window cleaner.

For example, by searching on Amazon for useful terms to identify tools or inventions for cleaning exterior windows, especially in tall buildings, you’ll find many results with high search volumes and sales. 

Magnetic Window Cleaner

Undoubtedly, we are facing an opportunity to improve an existing product that, with technical research and manufacturing of functional prototypes, could be substantially enhanced.

Innovating by improving existing products allows us to manage the risk of market acceptance for new inventions. The figures we can see on Helium 10 are truly encouraging.

Frequently asked questions from inventors looking to improve an existing product

What is Helium 10?

Helium 10 is a digital tool that allows you to explore the success potential of an existing product on Amazon. It's widely used by entrepreneurs and inventors aiming to design and manufacture a product to sell on Amazon, adding competitive advantages or correcting clear flaws.

Is the use of Helium 10 legal? 

The use of Helium 10 is legal. Its installation is straightforward, and with its subscription plans, you can identify the best-selling products on Amazon and find inspiration to create innovative and useful products that do not exist.

How much does the Helium 10 tool cost?

Helium 10 offers several monthly subscription plans. The most common and useful option is the $99 per month plan. With this plan, you can research the search volume of a product as well as the number of sales of an invention on Amazon.

Is it difficult to use Helium 10?

The learning curve for using Helium 10 is very quick. With 2 or 3 hours of browsing the internet with the tool, you'll have enough to access its main benefits for researching the success of a new product sold on Amazon. There are hundreds of tutorials on YouTube that teach you how to install Helium 10 in a browser and link Helium 10 to an Amazon account.

What information can we obtain in Helium 10?

  • Volumen de búsquedas de un producto en Amazon. 
  • Cantidad de ventas mensuales de un producto en Amazon.
  • Precio medio de un producto en Amazon. 
  • Principales competidores de un producto en Amazon. 

Through a very simple research, you can determine the common main flaws that products sold on Amazon present.

Can improvements to an existing product be patented?

The patentes de invención o patentes de utilidad, contemplan la protección y exclusividad de aquellas mejoras que podamos agregar a un producto existente. Para patentar un invento, es un requisito fundamental conseguir estas mejoras con elementos innovadores o diferentes que a su vez, se traduzcan en claras mejoras en los resultados o formas de uso de los productos existentes. Por  tanto, es totalmente posible obtener una patente sobre mejoras de un producto que ya existe y se está vendiendo en el mercado.

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