{"id":5013,"date":"2022-06-29T10:26:42","date_gmt":"2022-06-29T10:26:42","guid":{"rendered":"https:\/\/prototecnica.es\/?p=5013"},"modified":"2024-08-06T20:30:48","modified_gmt":"2024-08-06T20:30:48","slug":"useless-inventions-vs-business-opportunities","status":"publish","type":"post","link":"https:\/\/letsprototype.com\/en\/blog\/2022\/06\/29\/useless-inventions-vs-business-opportunities\/","title":{"rendered":"Useless Inventions Vs. Business Opportunities\u201d"},"content":{"rendered":"
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Useless Inventions Vs Business Opportunities.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Hola Amigo, ya se que te ha llamado la atenci\u00f3n el t\u00e9rmino \u00abinventos in\u00fatiles<\/strong><<\/p>

As I promised last Sunday, today I will reveal to you the method we use to improve the inventions<\/strong> of the inventors<\/strong> we work with.<\/div>
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Ah! You did not know?\u00a0<\/div>
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Well yes! In addition to manufacture prototypes<\/strong><\/a>, we contribute ideas during the manufacturing process of the invention<\/strong>.<\/div>
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100% of the ideas<\/strong> pursue one of these objectives:<\/div>
  1. Achieve improvements that result in cost savings in the immediate future of the project.\u00a0<\/li>
  2. Achieve improvements that bring the product closer to your potential customers.<\/li><\/ol>
    But NO, I am not going to sell you \u201cmy book\u201d.\u00a0<\/div>
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    If you want to know more about this, write to me privately.<\/div>
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    I have known two types of inventors:<\/div>
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    Those who apply the method in such a way that they reach conclusions of improvement that are very useful for their inventions.<\/div>
    Those who still do not understand that the invention, in addition to being a show-off, has to be useful for customers.\u00a0<\/div>
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    And that, dear friend, is what differentiates a Useless Invention from a business opportunity.<\/div>
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    Let's go with the method, I'm sure you will take advantage of it from today.\u00a0<\/div>
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    Step 1<\/div>
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    The first thing you should do is think about the clients for whom you have designed your invention.\u00a0<\/div>
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    Give them a face, eyes and teeth, think about them and reflect on how much you really know them.\u00a0<\/div>
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    Ah! Friend, what if the user of your invention is yourself?<\/div>
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    OJO, en ese caso, debes encontrar otros que compartan tu problema.\u00a0<\/div>
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    I want you to know everything about your clients:\u00a0<\/div>
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    How they make decisions<\/div>
    What do they spend money on?<\/div>
    What alternatives to your product they have, no matter how rudimentary they may be, everything contributes.\u00a0<\/div>
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    Once you have fully identified them, we go to\u2026<\/div>
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    Step 2<\/div>
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    take paper and pencil\u00a0<\/div>
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    You already have it?<\/div>
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    \u00a0Yeah! Let's do the exercise now.<\/div>
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    Divide the sheet of paper into three columns.\u00a0<\/div>
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    Izquierda – Problemas<\/div>
    Centro – Sorpresas<\/div>
    Right: Frustrations<\/div>
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    NOTE, this has nothing to do with politics.\u00a0<\/div>
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    This is what we will write in each column in each column.\u00a0<\/div>
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    Let's start on the left. (Issues)<\/div>
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    In this column, I want you to list the main problems that you think your clients have.<\/div>
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    Not just the ones that you are going to solve. Everyone is everyone\u2026<\/div>
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    For example, if your client was Protot\u00e9cnica (Prototype Manufacturing Laboratory), in the left column, I would include:<\/div>
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    Capture more inventors with resources to manufacture their prototypes.<\/div>
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    Position itself as a leader among Spanish invention factories.<\/div>
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    Capture and maintain your technical capabilities to efficiently materialize prototypes.<\/div>
    \u00a0<\/div>
    Attract talented personnel.<\/div>
    \u00a0<\/div>
    etc\u2026<\/div>
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    That is, you should write in that column everything that you consider critical from your client's point of view.<\/div>
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    You already have it? Did you think enough?\u00a0<\/div>
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    Let's go to the next step.<\/div>
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    Step 3<\/div>
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    If you already have this list, describe the characteristics of your product on the other sheet of paper.\u00a0<\/div>
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    Cross out the problems that you think will be solved with it.\u00a0<\/div>
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    Don't worry if there are still problems to attend to, it's normal.\u00a0<\/div>
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    Here you will have a first source of inspiration to add functions or modify features of your product.\u00a0<\/div>
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    Step 4<\/div>
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    Now, in the middle column you are going to list possible \u201csurprises\u201d that you could give your client.<\/div>
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    Think about situations or solutions that could cause a very positive surprise to your client.\u00a0<\/div>
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    Following the example of Protot\u00e9cnica as a client, I listed some such as:<\/div>
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    Receive tax aid that in turn would allow us to offer more affordable prototypes.\u00a0<\/div>
    Have the support of universities to accelerate research processes.\u00a0<\/div>
    Receive foreign clients interested in having their inventions materialized in Spain.\u00a0<\/div>
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    You see it? It is not about responding to the problems you identified before, but rather about finding possible elements that could generate a pleasant surprise for your clients.\u00a0<\/div>
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    Step 5<\/div>
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    Now reread the list of functions of your product, and confirm if any of its characteristics respond to these surprises described. If you find a relationship, cross \u201csurprise off the list.\u201d<\/div>
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    The truth is that, whether there is a relationship or not, this process will be another key source of inspiration to innovate on your invention.<\/div>
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    Step 6\u00a0<\/div>
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    In the right column, we will do the same, but with the frustrations.\u00a0<\/div>
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    I want you to list in that column the frustrations or fears that you think your customers might feel when faced with your new product.\u00a0<\/div>
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    No matter how good it is, the client will have some resistance, this is the time to anticipate what their objections would be.\u00a0<\/div>
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    You already have it?\u00a0<\/div>
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    The procedure is repeated, check if among the characteristics of your invention, any respond to these fears and frustrations.<\/div>
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    \u00a0If not, you have a new source of inspiration for improvements to your product.\u00a0<\/div>
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    I assure you that the method works, it has allowed us to manufacture prototypes much closer to the clients' needs. That is, with greater opportunities for success.<\/div>
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    I encourage you to complete the exercise alone.\u00a0<\/div>
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    Save the conclusions, that is: the problems that you think the product will solve, the surprises it would generate and the characteristics that help avoid the customer's fears.\u00a0<\/div>
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    Now, repeat it with some people NOT involved with the project, I'm sure you'll gain a new perspective.\u00a0<\/div>
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    Attention, you can do it without counting your invention, you cross out from the list of problems, surprises and frustrations, those characteristics that your product covers.\u00a0<\/div>
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    Anything left unresolved on the list, far from being a problem or a NO, is a great opportunity to fine-tune your invention.<\/div>
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    I will be delighted if you send me any comments about the result of your exercise.\u00a0<\/div><\/div><\/div>
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    Remember... With these tips, I don't intend to sell you anything.\u00a0<\/div>
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    I already got into your head that you're a tough nut to crack.<\/div>
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    Only with my commitment to support our community of inventors. Of which you, you are part.<\/div><\/div>
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    Warm regards<\/div>
    \u00a0<\/div>
    Erick Remedios Mui\u00f1os\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Tell us your idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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