{"id":30886,"date":"2025-07-24T14:15:28","date_gmt":"2025-07-24T14:15:28","guid":{"rendered":"https:\/\/letsprototype.com\/?p=30886"},"modified":"2026-01-22T23:16:47","modified_gmt":"2026-01-22T23:16:47","slug":"fast-moving-consumer-goods","status":"publish","type":"post","link":"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/fast-moving-consumer-goods\/","title":{"rendered":"What Are Fast-Moving Consumer Goods? Business Opportunity."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"30886\" class=\"elementor elementor-30886\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7323dc5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7323dc5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1beb94cd\" data-id=\"1beb94cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fee89b0 elementor-widget elementor-widget-heading\" data-id=\"2fee89b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What Are Fast-Moving Consumer Goods? Business Opportunity.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa3ce elementor-widget elementor-widget-text-editor\" data-id=\"6fa3ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">By definition, <\/span><b>fast-moving consumer goods<\/b><span style=\"font-weight: 400\"> are products that are part of people's daily lives and therefore exist in a highly competitive environment. <\/span><b>Fast-moving consumer goods<\/b><span style=\"font-weight: 400\"> are typically sold through platforms that are easily accessible to consumers. It is essential that they can be purchased immediately, their prices are tightly controlled by market dynamics, and as a result, profit margins are also limited.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d4f52 elementor-widget elementor-widget-heading\" data-id=\"43d4f52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Examples of Fast-Moving Consumer Goods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9424c20 elementor-widget elementor-widget-text-editor\" data-id=\"9424c20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food and Beverage Products\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personal Hygiene Products<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Household Cleaning Products<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home Care Products <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b8d4b elementor-widget elementor-widget-image\" data-id=\"c5b8d4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gran-consumo.png\" class=\"attachment-large size-large wp-image-30927\" alt=\"productos de gran consumo\" srcset=\"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gran-consumo.png 1024w, https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gran-consumo-300x300.png 300w, https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gran-consumo-150x150.png 150w, https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gran-consumo-768x768.png 768w, https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gran-consumo-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22182ba elementor-widget elementor-widget-heading\" data-id=\"22182ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of FMCG (Fast-Moving Consumer Goods) in the Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf10506 elementor-widget elementor-widget-text-editor\" data-id=\"cf10506\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>Market Security:<\/b> <span style=\"font-weight: 400\">In the case of <\/span><b>innovative products<\/b><span style=\"font-weight: 400\"> and <\/span><b>niche products<\/b><span style=\"font-weight: 400\">, market acceptance is a critical factor that requires immediate validation. In contrast, <\/span><b>fast-moving consumer goods (FMCG)<\/b><span style=\"font-weight: 400\"> have a guaranteed market. This doesn\u2019t mean that selling an <\/span><b>FMCG product<\/b><span style=\"font-weight: 400\"> guarantees success, but the uncertainty regarding its acceptance is virtually nonexistent.<\/span><\/p><p class=\"translation-block\"><b>Turnover and Sales:<\/b> <span style=\"font-weight: 400\"> <\/span><b>Fast-moving consumer goods<\/b><span style=\"font-weight: 400\"> experience high turnover and consistent sales. To successfully manage an <\/span><b>FMCG product<\/b><span style=\"font-weight: 400\">, it is essential to master the management of sales channels where these types of products compete.<\/span><\/p><p class=\"translation-block\"><b>Scalability:<\/b><span style=\"font-weight: 400\"> <\/span><b>Fast-moving consumer goods<\/b><span style=\"font-weight: 400\"> categories are highly scalable in terms of market reach. Their potential to access international sales channels is very high.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1648c8 elementor-widget elementor-widget-video\" data-id=\"b1648c8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/kxsmiJK4Luk?feature=share&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6962837 elementor-widget elementor-widget-heading\" data-id=\"6962837\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Limitations of Fast-Moving Consumer Goods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c525ea7 elementor-widget elementor-widget-text-editor\" data-id=\"c525ea7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>High Level of Competition:<\/b> <span style=\"font-weight: 400\">Naturally, in <\/span><b>fast-moving consumer goods categories<\/b><span style=\"font-weight: 400\">, the level of competition is extremely high. This competitive environment drives product prices toward standard levels, which in turn compromises the profit margins of this <\/span><b>type of product<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p class=\"translation-block\"><b>Limited Profit Margin:<\/b><span style=\"font-weight: 400\"> The profit margins of <\/span><b>fast-moving consumer goods<\/b><span style=\"font-weight: 400\"> are not only affected by high levels of competition. Logistics costs and retailer channel fees also significantly impact these margins.<\/span><\/p><p class=\"translation-block\"><b>Logistics Dependence:<\/b><span style=\"font-weight: 400\"> Since these are <\/span><b>essential products<\/b><span style=\"font-weight: 400\">, accessibility and the ability to purchase them immediately are also key selling points. For this reason, competition to secure positions in sales and distribution channels is a critical challenge for <\/span><b>companies managing fast-moving consumer goods<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p class=\"translation-block\"><b>Advertising and Marketing Costs:<\/b><span style=\"font-weight: 400\"> In a crowded market like the one where <\/span><b>mass-market products<\/b><span style=\"font-weight: 400\"> compete, it is essential to achieve visibility and impact with customers. This critical need significantly increases the already high advertising and marketing costs required to introduce these products to the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41543b8 elementor-widget elementor-widget-heading\" data-id=\"41543b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation Strategies in the Market for High-Demand Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4c6ad elementor-widget elementor-widget-text-editor\" data-id=\"fc4c6ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Although the <\/span><b>market for democratized products<\/b><span style=\"font-weight: 400\">\u2014or fast-moving consumer goods\u2014is a red ocean with intense competition, there are indeed alternatives and strategies that have led to successful outcomes. Below, we highlight some of the strategies commonly found in these success stories.<\/span><\/p><p class=\"translation-block\"><b>Branding Strength:<\/b><span style=\"font-weight: 400\"> Brand positioning is fundamental in the <\/span><b>fast-moving consumer goods market<\/b><span style=\"font-weight: 400\">. Due to the high level of competition and product familiarity, consumers tend to make choices based on price. However, within that same environment, a brand positioning hierarchy exists that can be highly effective as a sales strategy. Associating a product brand with specific values and standing out within that positioning can serve as a powerful differentiation strategy in the <\/span><b>FMCG market<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p class=\"translation-block\"><b>Channel Innovation:<\/b><span style=\"font-weight: 400\"> Innovation doesn\u2019t necessarily have to focus exclusively on product changes. Many companies achieve product success through innovative actions that are more closely related to the business model than to the function or <\/span><a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/23\/aesthetic-product-design\/\" target=\"_self\"><b>aesthetic design of the products<\/b><\/a><span style=\"font-weight: 400\">. Innovation in the sales channel is a clear opportunity when it comes to <\/span><b>fast-moving consumer goods<\/b><span style=\"font-weight: 400\">. Rather than forcing presence in conventional channels, the goal is to create strategies focused on customer behavior analysis. The objective of sales channel innovation is to find the most convenient and comfortable way for the customer to receive the products.<\/span><\/p><p class=\"translation-block\"><b>Innovation in Fast-Moving Consumer Goods:<\/b><span style=\"font-weight: 400\"> Of course, innovation can also take place within the <\/span><b>FMCG product<\/b><span style=\"font-weight: 400\"> itself. By understanding the usage context and how these products are used by customers, it\u2019s possible to identify viable transformations that maximize the value they deliver. Another area of <\/span><b>innovation in FMCG products<\/b><span style=\"font-weight: 400\"> may involve their aesthetic transformation or <\/span><b>industrial design adaptation<\/b><span style=\"font-weight: 400\"> to help reduce manufacturing costs.<\/span><\/p><p class=\"translation-block\"><b>Loyalty:<\/b><span style=\"font-weight: 400\"> Loyalty strategies in the consumption of everyday products are highly effective. The quality of the products must be excellent\u2014otherwise, achieving such an effect is unlikely.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">At <a href=\"https:\/\/letsprototype.com\/en\/\" target=\"_self\"><strong>Let\u2019s Prototype<\/strong><\/a>, we analyze <\/span><b>fast-moving consumer goods<\/b><span style=\"font-weight: 400\"> and design transformation strategies for these products. Our goal is to turn our clients\u2019 vision into reality in a competitive way, without losing sight of the essential value these products must deliver.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f7e46 elementor-widget elementor-widget-text-editor\" data-id=\"05f7e46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b> <\/b><span class=\"Apple-converted-space\">\u00a0 \u00a0 \u00a0 <\/span>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14793\" class=\"elementor elementor-14793\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cc2b49f elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cc2b49f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6cd41307\" data-id=\"6cd41307\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f8c78e5 elementor-widget elementor-widget-heading\" data-id=\"3f8c78e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Do you want to turn your idea into a product?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30531a3c elementor-widget elementor-widget-text-editor\" data-id=\"30531a3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The time to bring your ideas to life is now. We accompany you throughout the entire process: from idea to product.<\/b><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79c36300\" data-id=\"79c36300\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea232da elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"3ea232da\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"CTA - FORM julio 24\" aria-label=\"CTA - FORM julio 24\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"14793\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3ea232da\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Packaging con informaci\u00f3n digital invisible | Nuevas tecnolog\u00edas.\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"30209\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-MAIL\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-MAIL\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tphone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Always include your country prefix. (+34) (+1)\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\" data-no-translation-title=\"\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4f755d1 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4f755d1\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName of the Invention\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_4f755d1]\" id=\"form-field-field_4f755d1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Don&#039;t worry, it can be any name useful for identifying it.\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7db4c3 elementor-widget elementor-widget-text-editor\" data-id=\"7e7db4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u00a0San Juan Ingenieros, S. L, is the owner of the domain www.letsprototype.com, and in accordance with the General Data Protection Regulation (EU 1679\/2016), we will process your data exclusively to handle your information request. You have the right to rectify or request the deletion of your data at any time via hello@letsprototype.com.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e06cd55 elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"5e06cd55\" data-element_type=\"widget\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<h5>Recent Posts<\/h5><nav aria-label=\"Recent Posts\">\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/28\/overengineering-in-product-design\/\">What is overengineering in product design?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/28\/tools-for-making-prototypes\/\">Best tools for making prototypes. Prototyping tools.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/fast-moving-consumer-goods\/\">What Are Fast-Moving Consumer Goods? Business Opportunity.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/mechanical-product-design\/\">Mechanical Product Design: Challenges and Costs<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/23\/digital-product-design\/\">Basic Principles of Digital Product Design<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/23\/aesthetic-product-design\/\">The Aesthetic Design of Products Techniques and Tips for Product Design<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/18\/design-of-watertight-parts\/\">Design of watertight 3D parts. Waterproof components.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/17\/spanish-inventor-american-patent\/\">The Spanish inventor who won $110 million from Apple thanks to his American patent.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/11\/packaging-con-informacion-digital-invisible\/\">Packaging with Invisible Digital Information<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/10\/challenges-of-iot-devices\/\">Challenges of IoT devices for motion detection on the seabed.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;30886&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Valorar este post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;\u00bfCu\u00e1les son los productos de gran consumo? Oportunidad de negocios.&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (3 votes)    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p class=\"translation-block\">\ud83d\udfe2 What Are Fast-Moving Consumer Goods?<br>\n\ud83d\udfe2 Advantages and Disadvantages<br>\n\ud83d\udfe2 Innovation Strategies<\/p>","protected":false},"author":4,"featured_media":30921,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-30886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-para-inventores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfCu\u00e1les son los productos de gran consumo?<\/title>\n<meta name=\"description\" content=\"Ventajas y desventajas de los productos de gran consumo para emprender nuevo negocios. Estrategia de innovaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/fast-moving-consumer-goods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1les son los productos de gran consumo? Oportunidad de negocios.\" \/>\n<meta property=\"og:description\" content=\"Ventajas y desventajas de los productos de gran consumo para emprender nuevo negocios. Estrategia de innovaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/fast-moving-consumer-goods\/\" \/>\n<meta property=\"og:site_name\" content=\"Let&#039;s Prototype\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/letsprototype\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T14:15:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T23:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gan-consumo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erick Remedios\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/erick_remedios\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erick Remedios\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/\"},\"author\":{\"name\":\"Erick Remedios\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#\\\/schema\\\/person\\\/a422ab624a5f312c356f71b0de3ac571\"},\"headline\":\"\u00bfCu\u00e1les son los productos de gran consumo? Oportunidad de negocios.\",\"datePublished\":\"2025-07-24T14:15:28+00:00\",\"dateModified\":\"2026-01-22T23:16:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/\"},\"wordCount\":944,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.letsprototype.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/productos-de-gan-consumo.png\",\"articleSection\":[\"Consejos para inventores\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/\",\"url\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/\",\"name\":\"\u00bfCu\u00e1les son los productos de gran consumo?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.letsprototype.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/productos-de-gan-consumo.png\",\"datePublished\":\"2025-07-24T14:15:28+00:00\",\"dateModified\":\"2026-01-22T23:16:47+00:00\",\"description\":\"Ventajas y desventajas de los productos de gran consumo para emprender nuevo negocios. Estrategia de innovaci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.letsprototype.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/productos-de-gan-consumo.png\",\"contentUrl\":\"https:\\\/\\\/cdn.letsprototype.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/productos-de-gan-consumo.png\",\"width\":1080,\"height\":1080,\"caption\":\"Estrategias de innovaci\u00f3n para productos de gran consumo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/blog\\\/2025\\\/07\\\/24\\\/productos-de-gran-consumo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/letsprototype.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfCu\u00e1les son los productos de gran consumo? Oportunidad de negocios.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#website\",\"url\":\"https:\\\/\\\/letsprototype.com\\\/\",\"name\":\"Let's Prototype\",\"description\":\"Especialistas en dise\u00f1o y fabricaci\u00f3n de prototipos\",\"publisher\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#organization\"},\"alternateName\":\"Empresa de dise\u00f1o y fabricaci\u00f3n de Productos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/letsprototype.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#organization\",\"name\":\"Let\u00b4s Prototype\",\"alternateName\":\"Let\u00b4s Prototype\",\"url\":\"https:\\\/\\\/letsprototype.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cdn.letsprototype.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-LESTPROTOTYPE-5.png\",\"contentUrl\":\"https:\\\/\\\/cdn.letsprototype.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-LESTPROTOTYPE-5.png\",\"width\":512,\"height\":512,\"caption\":\"Let\u00b4s Prototype\"},\"image\":{\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/letsprototype\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/letsprototype\\\/\",\"https:\\\/\\\/www.thumbtack.com\\\/fl\\\/miami\\\/cad-design\\\/lets-prototype\\\/service\\\/467614067578683401\",\"https:\\\/\\\/www.youtube.com\\\/@letsprototype-productdevel3398\"],\"description\":\"Agencia de innovaci\u00f3n y desarrollo de productos. Especialistas en desarrollo de productos innovadores y fabricaci\u00f3n de prototipos con laboratorios f\u00edsicos en Madrid, Espa\u00f1a y Miami, Estados Unidos.\",\"email\":\"hello@letsprototype.com\",\"telephone\":\"34619687023\",\"legalName\":\"San Juan Ingenieros\",\"foundingDate\":\"2006-11-03\",\"vatID\":\"B11852951\",\"iso6523Code\":\"9001\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/letsprototype.com\\\/#\\\/schema\\\/person\\\/a422ab624a5f312c356f71b0de3ac571\",\"name\":\"Erick Remedios\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c37da57d3625e50d029d9342ef05d135aa83c9371d36585c191eae20c5bc70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c37da57d3625e50d029d9342ef05d135aa83c9371d36585c191eae20c5bc70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c37da57d3625e50d029d9342ef05d135aa83c9371d36585c191eae20c5bc70?s=96&d=mm&r=g\",\"caption\":\"Erick Remedios\"},\"description\":\"Erick Remedios lleva m\u00e1s de una d\u00e9cada vinculado al emprendimiento, la inversi\u00f3n privada y el lanzamiento de proyectos innovadores. Inici\u00f3 su trayectoria en Business In Fact, S.A., red de inversores privados especializada en inversiones de alto riesgo, donde evolucion\u00f3 hasta Director General, participando en m\u00e1s de 40 operaciones de inversi\u00f3n y asesorando a emprendedores e inversores en fases tempranas. Desde 2012 ha participado en foros de inversi\u00f3n, ha colaborado como asesor y miembro de Consejos de Administraci\u00f3n, y ha desarrollado una labor docente y divulgativa en universidades como Universidad de Sevilla, M\u00e1laga, C\u00e1diz, Granada, Pablo de Olavide, Huelva, Almer\u00eda y Ja\u00e9n, adem\u00e1s de escuelas de negocio como IT A\u00e9rea Business School (donde lidera el m\u00f3dulo de Dise\u00f1o de Modelos de Negocio) y ENyD. A lo largo de su trayectoria ha asesorado startups y compa\u00f1\u00edas como Baby Radio, Neurobia Research, HitsBook, Bit Credit, Tu F\u00e1brica de Eventos y Graffos, entre otras. Actualmente dirige la expansi\u00f3n internacional de Let\u2019s Prototype en Estados Unidos y acompa\u00f1a a empresas e inventores en el dise\u00f1o, prototipado e industrializaci\u00f3n de productos innovadores (hardware y software), as\u00ed como en estrategias de comercializaci\u00f3n y licenciamiento.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/erickremedios\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/erick_remedios\",\"https:\\\/\\\/www.youtube.com\\\/@letsprototype-productdevel3398\"],\"honorificPrefix\":\"Sr\",\"birthDate\":\"1986-12-12\",\"gender\":\"hombre\",\"award\":[\"Llaves de la Ciudad de Miami - 2025\"],\"knowsAbout\":[\"Innovaci\u00f3n\",\"Estrategia\",\"Patentes\",\"Prototipado\"],\"knowsLanguage\":[\"espa\u00f1ol\",\"ingl\u00e9s\"],\"jobTitle\":\"Asesor de Inventores\",\"worksFor\":\"Let\u00b4s Prototype\",\"url\":\"https:\\\/\\\/letsprototype.com\\\/en\\\/blog\\\/author\\\/erick\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What are fast-moving consumer goods?","description":"Advantages and Disadvantages of Fast-Moving Consumer Goods for Starting a New Business. Innovation Strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/fast-moving-consumer-goods\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfCu\u00e1les son los productos de gran consumo? Oportunidad de negocios.","og_description":"Ventajas y desventajas de los productos de gran consumo para emprender nuevo negocios. Estrategia de innovaci\u00f3n.","og_url":"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/fast-moving-consumer-goods\/","og_site_name":"Let&#039;s Prototype","article_publisher":"https:\/\/www.facebook.com\/letsprototype","article_published_time":"2025-07-24T14:15:28+00:00","article_modified_time":"2026-01-22T23:16:47+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gan-consumo.png","type":"image\/png"}],"author":"Erick Remedios","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/erick_remedios","twitter_misc":{"Written by":"Erick Remedios","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/#article","isPartOf":{"@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/"},"author":{"name":"Erick Remedios","@id":"https:\/\/letsprototype.com\/#\/schema\/person\/a422ab624a5f312c356f71b0de3ac571"},"headline":"\u00bfCu\u00e1les son los productos de gran consumo? Oportunidad de negocios.","datePublished":"2025-07-24T14:15:28+00:00","dateModified":"2026-01-22T23:16:47+00:00","mainEntityOfPage":{"@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/"},"wordCount":944,"commentCount":0,"publisher":{"@id":"https:\/\/letsprototype.com\/#organization"},"image":{"@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gan-consumo.png","articleSection":["Consejos para inventores"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/","url":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/","name":"What are fast-moving consumer goods?","isPartOf":{"@id":"https:\/\/letsprototype.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/#primaryimage"},"image":{"@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gan-consumo.png","datePublished":"2025-07-24T14:15:28+00:00","dateModified":"2026-01-22T23:16:47+00:00","description":"Advantages and Disadvantages of Fast-Moving Consumer Goods for Starting a New Business. Innovation Strategy.","breadcrumb":{"@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/#primaryimage","url":"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gan-consumo.png","contentUrl":"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2025\/07\/productos-de-gan-consumo.png","width":1080,"height":1080,"caption":"Estrategias de innovaci\u00f3n para productos de gran consumo"},{"@type":"BreadcrumbList","@id":"https:\/\/letsprototype.com\/blog\/2025\/07\/24\/productos-de-gran-consumo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/letsprototype.com\/"},{"@type":"ListItem","position":2,"name":"\u00bfCu\u00e1les son los productos de gran consumo? Oportunidad de negocios."}]},{"@type":"WebSite","@id":"https:\/\/letsprototype.com\/#website","url":"https:\/\/letsprototype.com\/","name":"Let's Prototype","description":"Especialistas en dise\u00f1o y fabricaci\u00f3n de prototipos","publisher":{"@id":"https:\/\/letsprototype.com\/#organization"},"alternateName":"Empresa de dise\u00f1o y fabricaci\u00f3n de Productos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/letsprototype.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/letsprototype.com\/#organization","name":"Let\u00b4s Prototype","alternateName":"Let\u00b4s Prototype","url":"https:\/\/letsprototype.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/letsprototype.com\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2022\/07\/cropped-LESTPROTOTYPE-5.png","contentUrl":"https:\/\/cdn.letsprototype.com\/wp-content\/uploads\/2022\/07\/cropped-LESTPROTOTYPE-5.png","width":512,"height":512,"caption":"Let\u00b4s Prototype"},"image":{"@id":"https:\/\/letsprototype.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/letsprototype","https:\/\/www.linkedin.com\/company\/letsprototype\/","https:\/\/www.thumbtack.com\/fl\/miami\/cad-design\/lets-prototype\/service\/467614067578683401","https:\/\/www.youtube.com\/@letsprototype-productdevel3398"],"description":"Agencia de innovaci\u00f3n y desarrollo de productos. Especialistas en desarrollo de productos innovadores y fabricaci\u00f3n de prototipos con laboratorios f\u00edsicos en Madrid, Espa\u00f1a y Miami, Estados Unidos.","email":"hello@letsprototype.com","telephone":"34619687023","legalName":"San Juan Ingenieros","foundingDate":"2006-11-03","vatID":"B11852951","iso6523Code":"9001","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/letsprototype.com\/#\/schema\/person\/a422ab624a5f312c356f71b0de3ac571","name":"Erick Remedios Mui\u00f1os","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/26c37da57d3625e50d029d9342ef05d135aa83c9371d36585c191eae20c5bc70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26c37da57d3625e50d029d9342ef05d135aa83c9371d36585c191eae20c5bc70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26c37da57d3625e50d029d9342ef05d135aa83c9371d36585c191eae20c5bc70?s=96&d=mm&r=g","caption":"Erick Remedios"},"description":"Erick Remedios lleva m\u00e1s de una d\u00e9cada vinculado al emprendimiento, la inversi\u00f3n privada y el lanzamiento de proyectos innovadores. Inici\u00f3 su trayectoria en Business In Fact, S.A., red de inversores privados especializada en inversiones de alto riesgo, donde evolucion\u00f3 hasta Director General, participando en m\u00e1s de 40 operaciones de inversi\u00f3n y asesorando a emprendedores e inversores en fases tempranas. Desde 2012 ha participado en foros de inversi\u00f3n, ha colaborado como asesor y miembro de Consejos de Administraci\u00f3n, y ha desarrollado una labor docente y divulgativa en universidades como Universidad de Sevilla, M\u00e1laga, C\u00e1diz, Granada, Pablo de Olavide, Huelva, Almer\u00eda y Ja\u00e9n, adem\u00e1s de escuelas de negocio como IT A\u00e9rea Business School (donde lidera el m\u00f3dulo de Dise\u00f1o de Modelos de Negocio) y ENyD. A lo largo de su trayectoria ha asesorado startups y compa\u00f1\u00edas como Baby Radio, Neurobia Research, HitsBook, Bit Credit, Tu F\u00e1brica de Eventos y Graffos, entre otras. Actualmente dirige la expansi\u00f3n internacional de Let\u2019s Prototype en Estados Unidos y acompa\u00f1a a empresas e inventores en el dise\u00f1o, prototipado e industrializaci\u00f3n de productos innovadores (hardware y software), as\u00ed como en estrategias de comercializaci\u00f3n y licenciamiento.","sameAs":["https:\/\/www.linkedin.com\/in\/erickremedios\/","https:\/\/x.com\/https:\/\/twitter.com\/erick_remedios","https:\/\/www.youtube.com\/@letsprototype-productdevel3398"],"honorificPrefix":"Sr","birthDate":"1986-12-12","gender":"hombre","award":["Llaves de la Ciudad de Miami - 2025"],"knowsAbout":["Innovaci\u00f3n","Estrategia","Patentes","Prototipado"],"knowsLanguage":["espa\u00f1ol","ingl\u00e9s"],"jobTitle":"Asesor de Inventores","worksFor":"Let\u00b4s Prototype","url":"https:\/\/letsprototype.com\/en\/blog\/author\/erick\/"}]}},"_links":{"self":[{"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/posts\/30886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/comments?post=30886"}],"version-history":[{"count":3,"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/posts\/30886\/revisions"}],"predecessor-version":[{"id":37105,"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/posts\/30886\/revisions\/37105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/media\/30921"}],"wp:attachment":[{"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/media?parent=30886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/categories?post=30886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letsprototype.com\/en\/wp-json\/wp\/v2\/tags?post=30886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}