{"id":18606,"date":"2024-11-15T05:51:24","date_gmt":"2024-11-15T05:51:24","guid":{"rendered":"https:\/\/letsprototype.com\/?p=18606"},"modified":"2024-11-15T06:41:47","modified_gmt":"2024-11-15T06:41:47","slug":"competitive-advantages-of-innovative-products","status":"publish","type":"post","link":"https:\/\/letsprototype.com\/en\/blog\/2024\/11\/15\/competitive-advantages-of-innovative-products\/","title":{"rendered":"Competitive Advantages of Innovative Products"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18606\" class=\"elementor elementor-18606\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8766a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8766a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50bea7b2\" data-id=\"50bea7b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c9b4c5b elementor-widget elementor-widget-heading\" data-id=\"3c9b4c5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Product: Competitive Advantages and Strategic Positioning<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380f4514 elementor-widget elementor-widget-text-editor\" data-id=\"380f4514\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">The existence or non-existence of a product's <\/span><b>competitive advantages<\/b><span style=\"font-weight: 400\"> is an inseparable part of the chances of success for your invention in the market. We agree on this.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">Let\u2019s do an exercise before diving into definitions about <\/span><b>product competitive advantages<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b19210 elementor-widget elementor-widget-heading\" data-id=\"6b19210\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the competitive advantage of a product?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18bee3 elementor-widget elementor-widget-text-editor\" data-id=\"a18bee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">The technical features that make the product different in the market.<\/span><\/li><li><span style=\"font-weight: 400;\">The knowledge that inventors have about the sector of the innovative product.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">The exclusivity of the idea. Being the first to come up with a solution.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">There is no doubt. The competitive advantage is having a patented invention.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1730d elementor-widget elementor-widget-heading\" data-id=\"4c1730d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have you chosen option A - Technical characteristics? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e3321 elementor-widget elementor-widget-text-editor\" data-id=\"c3e3321\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You are among the 40% of inventors we have had the opportunity to survey \ud83d\ude42 and there are quite a few.\u00a0 <\/span><\/p><p><span style=\"font-weight: 400;\">It is a natural thought, as an inventor, to think of adding many functions and technical details to your idea or invention. However, innovation itself is not a business opportunity, nor a competitive advantage.\u00a0 <\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">If we think like <\/span><a href=\"https:\/\/letsprototype.com\/en\/prototype-examples\/\" target=\"_self\"><b>an example of an innovative product<\/b><\/a><span style=\"font-weight: 400\">, what is the real competitive advantage of the latest iPhone? The most powerful microcontroller? The most innovative camera? Behind all of Apple's products, ease of use, interaction between devices in the Apple environment, and the status that its brand conveys are the arguments that make the latest iPhone different. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3746d elementor-widget elementor-widget-heading\" data-id=\"4f3746d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have you chosen the knowledge of inventors? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367f3a5 elementor-widget elementor-widget-text-editor\" data-id=\"367f3a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You are among the 5% of inventors who have undergone the exercise \ud83d\ude09\u00a0<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">It is true that the vision of the inventors, their knowledge and experience in the industry where innovation is taking place, are key arguments for the <\/span><b>success of an innovative product<\/b><span style=\"font-weight: 400\">. <\/span><\/p><p><span style=\"font-weight: 400;\">The chances of coming up with a brilliant idea to transform the taxi world are very limited if I have never ridden in one.\u00a0<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">There are several<\/span><a href=\"https:\/\/letsprototype.com\/en\/blog\/2022\/05\/23\/what-type-of-inventor-you-are\/\" target=\"_self\"><b> types of inventors<\/b><\/a><span style=\"font-weight: 400\">, but it is true that those most likely to succeed are those who innovate and develop products after discovering and delving into a problem.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935793e elementor-widget elementor-widget-heading\" data-id=\"935793e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have you chosen the exclusivity of the idea?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee8d28 elementor-widget elementor-widget-text-editor\" data-id=\"bee8d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">30% of inventors have confirmed that <\/span><b>competitive advantages <\/b><span style=\"font-weight: 400\">are related to the exclusivity of the idea. <\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">However, the fact that the product is unique and that no one else has thought of anything similar does not guarantee that the product has <\/span><b>advantages to compete in the market<\/b><span style=\"font-weight: 400\">. <\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">The birth of many <\/span><b>ideas for innovative products<\/b><span style=\"font-weight: 400\">comes from the experiences of the inventors. Sometimes, these are very unique experiences and perceptions, not shared by the majority. When these particular needs motivate the <\/span><b>creation of a product<\/b><span style=\"font-weight: 400\">, it has a very high probability of failure.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">\u201cLife is too short to make products that nobody wants\u201d <\/span><strong>Ash Maurya<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24be452 elementor-widget elementor-widget-heading\" data-id=\"24be452\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Did you choose the patent as a competitive advantage?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e91a30 elementor-widget elementor-widget-text-editor\" data-id=\"8e91a30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">25% of inventors also identify <\/span><b>the patent as a competitive advantage<\/b><span style=\"font-weight: 400\">. <\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">Nothing could be further from the truth. Patents can represent a barrier to entry for new <\/span><b>competitors of a product<\/b><span style=\"font-weight: 400\">. If you have the money to defend it. But they are not a distinctive argument that you can sustain as a positioning in the market.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">90% of inventors who patent in Spain do not take a second step in the <\/span><b>product development cycle<\/b><span style=\"font-weight: 400\">. They waste time and money. Therefore, the patent is not a <\/span><b>competitive advantage of a product<\/b><span style=\"font-weight: 400\">. <\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">No. Patents, <\/span><b>technical features<\/b><span style=\"font-weight: 400\">, team know-how, or <\/span><b>the exclusivity of the product idea<\/b><span style=\"font-weight: 400\">are not <\/span><b>competitive advantages of a product. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb7528 elementor-widget elementor-widget-heading\" data-id=\"eeb7528\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a competitive advantage?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326616b elementor-widget elementor-widget-text-editor\" data-id=\"326616b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">When we talk about <\/span><b>competitive advantages of a product<\/b><span style=\"font-weight: 400\">, we refer to unique characteristics that, in addition to <\/span><b>distinguishing the product,<\/b><span style=\"font-weight: 400\"> are aligned with one of the 4 axes of strategic positioning.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bb63c elementor-widget elementor-widget-heading\" data-id=\"f3bb63c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are these 4 axes to position an innovative product in the market?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f05c4 elementor-widget elementor-widget-text-editor\" data-id=\"c1f05c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">In 1960, Professor <\/span><b>E. Jerome McCarthy<\/b><span style=\"font-weight: 400\">defined the famous 4Ps as the axes for the <\/span><b>strategic positioning of an innovative product<\/b><span style=\"font-weight: 400\">. The truth is that it was not until the 1980s when the famous <\/span><b>father of Marketing<\/b><span style=\"font-weight: 400\">, <\/span><b>Philip Kotler<\/b><span style=\"font-weight: 400\">, popularized these definitions.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">According to the 4Ps of Marketing, an <\/span><b>innovative product <\/b><span style=\"font-weight: 400\">could mark its <\/span><b>competitive advantages<\/b><span style=\"font-weight: 400\">by distinguishing itself in:<\/span><\/p><p class=\"translation-block\"><b>Product:<\/b><span style=\"font-weight: 400\">Refers to the <\/span><b>differentiating characteristics of a product<\/b><span style=\"font-weight: 400\">. Yes, precisely option A from the previous exercise. The argument is: get the product to have better characteristics than the <\/span><b>competition's products<\/b><span style=\"font-weight: 400\"> and you will be successful.<\/span><\/p><p class=\"translation-block\"><b>Plaza: <\/b><span style=\"font-weight: 400\">Refers to the sales channels used to make the product known.<\/span><b>In essence, the approach of the 60s was, promote your <\/span><b>innovative product<\/b><span style=\"font-weight: 400\"> in the most populated plaza, and you will have a greater chance of success.<\/span><\/p><p class=\"translation-block\"><b>Price: <\/b><span style=\"font-weight: 400\">Get a product that, despite having different technical characteristics, can maintain the same price, or improve the <\/span><b>price of competing products<\/b><span style=\"font-weight: 400\"> on the market.<\/span><\/p><p class=\"translation-block\"><b>Promotion:<\/b><span style=\"font-weight: 400\">Distinguish your innovation in the way you advertise your product, and you'll generate clear benefits. Design ads and promotional impacts related to the <\/span><b>distinctive features of an innovative product<\/b><span style=\"font-weight: 400\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3018a7f elementor-widget elementor-widget-heading\" data-id=\"3018a7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the common denominator of these axes to position a product with competitive advantages? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b18cbe elementor-widget elementor-widget-text-editor\" data-id=\"9b18cbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>The innovative product.<\/b><span style=\"font-weight: 400\"> \u00a0<\/span><span style=\"font-weight: 400\">The general approach of professionals in the 60s was perfect for the moment: <\/span><a href=\"https:\/\/letsprototype.com\/en\/product-design\/\" target=\"_self\"><b>Design an innovative product<\/b><\/a><span style=\"font-weight: 400\">, advertise its differentiating element in the most populated square and sell it at the best price. The competitive advantages were the differential points in any of these axes. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ae15e elementor-widget elementor-widget-heading\" data-id=\"c0ae15e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Position an innovative product on the market.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e0831 elementor-widget elementor-widget-text-editor\" data-id=\"56e0831\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The market has changed. It is not possible to think that the market dynamics in 1960 are similar to those of today. Nor can we think that the demands of products in 1960 have anything to do with the demands of today's consumer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad552fb elementor-widget elementor-widget-heading\" data-id=\"ad552fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the most important change in product positioning? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c7c6f elementor-widget elementor-widget-text-editor\" data-id=\"09c7c6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">In the 1960s, the key to successful business was <\/span><b>the product<\/b><span style=\"font-weight: 400\">. Today, the <\/span><b>competitive advantages of an innovative product<\/b><span style=\"font-weight: 400\">are derived from customers' perception of value.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4608ca elementor-widget elementor-widget-heading\" data-id=\"a4608ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic positioning axes for innovative products\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c21c18e elementor-widget elementor-widget-text-editor\" data-id=\"c21c18e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"text-decoration: underline\"><b>P<\/b><span style=\"font-weight: 400\">roduct \u2013 <\/span><b>C<\/b><\/span><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\">ultimate:<\/span> The technical characteristics of the product take a backseat. What is really important is the differential value that the product can provide to customers. For example, the competitive advantage is not that \u201cthe touch screen of the Model X is larger than that of other mobile phones on the market\u201d. The competitive advantage is: \u201cusers, thanks to the giant screen of the mobile phone, will enjoy the most ergonomic interface on the market\u201d<\/span><\/p><p class=\"translation-block\"><span style=\"text-decoration: underline\"><b>P<\/b><span style=\"font-weight: 400\">laza \u2013 <\/span><b>C<\/b><\/span><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\">onvenience:<\/span> The key is no longer to be in the most populated square. The key is to distinguish yourself because the product can be purchased in the most comfortable and convenient way. <\/span><\/p><p class=\"translation-block\"><span style=\"text-decoration: underline\"><b>P<\/b><span style=\"font-weight: 400\">recio \u2013 <\/span><b>C<\/b><\/span><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\">oste:<\/span> Thinking that the <\/span><b>competitive advantages of an innovative product <\/b><span style=\"font-weight: 400\">depend on its price is a serious mistake. The challenge is to distinguish the cost or effort of <\/span><b>access to the innovative product. <\/b><span style=\"font-weight: 400\">For example, Netflix did not enter the battle of prices for cable TV service. Netflix has managed to control the effort of access to the store, the prices of fines for paying late, etc\u2026<\/span><\/p><p class=\"translation-block\"><span style=\"text-decoration: underline\"><b>P<\/b><span style=\"font-weight: 400\">romotion \u2013 <\/span><b>C<\/b><\/span><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\">omunication:<\/span> Promotion is 1.0. The distinctive features of the product are promoted. Communication is key to generating competitive advantages for the product. In other words, interaction, feedback collection and adjusting the product based on it. You can generate competitive advantages if you communicate and listen to your customers in a unique way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4916875 elementor-widget elementor-widget-heading\" data-id=\"4916875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example of competitive advantages of an innovative product.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a78dac3 elementor-widget elementor-widget-text-editor\" data-id=\"a78dac3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">At <\/span><b>Let\u00b4s Prototype<\/b><span style=\"font-weight: 400\"> we have invented and manufactured an <\/span><b>orange juice making machine<\/b><span style=\"font-weight: 400\">, with an integrated self-cleaning system.<\/span><\/p><p><span style=\"font-weight: 400;\">According to the 1960 principles, the competitive advantages of this example of a machine would be:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclusion of a fluid management circuit, with its corresponding tank, and an electromechanical system to dispense cleaning liquids inside it, at strategic points to maximize cleaning.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It includes an electromechanical system to efficiently manage waste inside the machine.\u00a0<\/span><\/li><\/ol><p class=\"translation-block\"><span style=\"font-weight: 400\">Thinking about this very <\/span><a href=\"https:\/\/letsprototype.com\/en\/prototype-examples\/\" target=\"_self\"><b>example of an invented product <\/b><\/a><span style=\"font-weight: 400\">in our invention factory, the real competitive advantages are:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimize the effort of users in the process of cleaning the juice machine.\u00a0<\/span><\/li><\/ol><p class=\"translation-block\"><span style=\"font-weight: 400\">The electromechanical and fluid management system is not a <\/span><b>competitive advantage of the product<\/b><span style=\"font-weight: 400\">. <\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">The <\/span><b>real <\/b><span style=\"font-weight: 400\">competitive advantages<\/b><span style=\"font-weight: 400\"> of the <\/span><b>self-cleaning orange juice machine<\/b><span style=\"font-weight: 400\"> are:<\/span><\/p><p class=\"translation-block\"><b>C<\/b><span style=\"font-weight: 400\">ulterior: Minimize the time spent cleaning the juice machine.<\/b><span style=\"font-weight: 400\"><\/p><p class=\"translation-block\"><b>C<\/b><span style=\"font-weight: 400\">onvenience: Using the same space as an <\/span><b>orange juice machine<\/b><span style=\"font-weight: 400\">, a <\/span><b>juice machine with a self-cleaning system <\/b><span style=\"font-weight: 400\">can be included.<\/span><b><\/p><p class=\"translation-block\"><b>C<\/b><span style=\"font-weight: 400\">oste: With a very similar effort to that required to access an <\/span><b>orange juice machine<\/b><span style=\"font-weight: 400\">, you can obtain a <\/span><b>self-cleaning juice machine<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">An important detail when defining the <\/span><b>competitive advantages<\/b><span style=\"font-weight: 400\">of a product<\/b><span style=\"font-weight: 400\"> is that we should not expect <\/span><b>competitive advantages<\/b><span style=\"font-weight: 400\"> in each of the axes of strategic positioning. There are <\/span><b>innovative products<\/b><span style=\"font-weight: 400\"> that only have <\/span><b>one competitive advantage<\/b><span style=\"font-weight: 400\">. This is more than enough for an innovative product to have a chance of success in the market. <\/span><\/p><p class=\"translation-block\"><b>Advantage of a product:<\/b><span style=\"font-weight: 400\">The <\/span><b>competitive advantages of a product<\/b><span style=\"font-weight: 400\">are the different points of the product that are also linked to at least one of the 4 elements of strategic positioning of Marketing, or 4C's of Marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bcd80ec elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"3bcd80ec\" data-element_type=\"widget\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<h5>Recent Posts<\/h5><nav aria-label=\"Recent Posts\">\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2026\/05\/18\/elegir-el-motor-adecuado-para-un-prototipo\/\">M\u00e9todo para elegir el motor adecuado para cada prototipo<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2026\/05\/05\/lets-prototype-presente-en-emergeamericas2026\/\">Let\u00b4s Prototype presente en eMergeAmericas2026<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/28\/overengineering-in-product-design\/\">What is overengineering in product design?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/28\/tools-for-making-prototypes\/\">Best tools for making prototypes. Prototyping tools.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/fast-moving-consumer-goods\/\">What Are Fast-Moving Consumer Goods? Business Opportunity.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/24\/mechanical-product-design\/\">Mechanical Product Design: Challenges and Costs<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/23\/digital-product-design\/\">Basic Principles of Digital Product Design<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/23\/aesthetic-product-design\/\">The Aesthetic Design of Products Techniques and Tips for Product Design<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/18\/design-of-watertight-parts\/\">Design of watertight 3D parts. Waterproof components.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/letsprototype.com\/en\/blog\/2025\/07\/17\/spanish-inventor-american-patent\/\">The Spanish inventor who won $110 million from Apple thanks to his American patent.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;18606&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;13&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Valorar este post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (13 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Ventajas competitivas de los produtos innovadores&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (13 votes)    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>90% of inventors rely on competitive advantages of their products or inventions that actually DO NOT exist. Want to learn how the competitive advantages of an innovative product are defined? <\/p>","protected":false},"author":4,"featured_media":18710,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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